Language Style Guide

Language Style Guide

What is the Language Style Guide?

Our Language Style Guide is primarily a resource for Fair Trade USA® employees. It establishes an org-wide standard for clear and consistent written content, provides information about tone, communication style, and writing, and enables employees to communicate as one voice, consistently and expertly, with all of our partners and stakeholders.

How do we use it?

Ever struggle to make sure you’re communicating clearly with your partners? Want to make sure you are using the right tone for the right situation? Concerned if your writing "sounds" like Fair Trade USA? Use these guidelines in your daily work to craft consistent language. With consistent messaging we will build a strong and compelling brand and ultimately build business and impact.